Marketing Strategy and Copywriting for Performing Arts Professionals
Grow your audience. Scale your business. Amplify your voice.
Sounding a Little Flat Lately?
You know the thrill that zings through your body when you get a new client? Or the chills you get when you know you’ve touched the heart of an audience member? Yep, running a successful and impactful business lights you up inside.
✨ And you recognize you’re so lucky to get to do what you love. ✨
Then why has it felt like a chore lately? Your song is playing, but the notes have gone flat.
If you’re a:
vocal health or vocal product provider
voice studio owner
dance studio owner
theater owner
professional keynote speaker
… then you’re in the right place.
When you team up with a marketing strategist and copywriter for performing arts professionals, you say goodbye to:
working extra long hours as you stress over your marketing plan
laboring to write witty blogs and engaging emails to grow your audience
It’s time to ditch the overwhelm and say hello to:
feeling confident your marketing plan is finally attracting your perfect-fit clients
a healthy, sustainable business with increased revenue
attracting and impacting a wider audience
establishing yourself as an authority in your niche
Let me worry about the marketing so you can get back to making music with your clients!🎶
Sing /siᶇ/ verb. to connect your soul to someone else’s through passionate and healthy phonation.
Hey there!
(shouted from the top of below my lungs)
Actually, whoever wrote that idiom should be fired. The muscle you use to sound your best is the diaphragm, which is located below the lungs.
Hi! I’m Karena Hamilton, the singing copywriter. When I’m not creating content for my clients, I’m SINGING. I have a BFA in Music Dance Theater from BYU. You can also find me happily hanging out with my kids, hubby, and pups, as well as singing with Orange County Millennial Choirs and Orchestras.
My passion is helping you find your perfect audience. And then showing them the professional coaching, products, or advice you offer is the solution they’ve been searching for all along.
👉 But after a full day’s work, and then all those pesky admin tasks, how do you find time to come up with just the right marketing words to promote your business? 👈
When you work with me, you say goodbye to the frustration of coming up with the perfect lyrics.
No more nagging thoughts that you haven’t gotten around to working on what you know your business should have: blogs with SEO, snappy emails, catchy website copy.
As a marketing strategist and copywriter for performing arts professionals, I help you free up your time so you can:
stop duck-taping your marketing together and finally create a seamless plan
focus on building a meaningful client base so you can scale your business to where you want it to be
actually come home to your family and friends at a decent hour
start that passion project you’ve been putting on the back burner
It’s time for you to step into the spotlight and take the stage as the confident business owner you’ve been dreaming about becoming.
As a marketing specialist and copywriter for performing arts professionals, I help you win and keep clients who are as passionate about the performing world as you are.
Look who’s singing now …
“Karena’s help has removed a huge burden from my shoulders as a business owner, and we are reaching people with the right message more than ever before!”
— Amanda Mittleman MS, Owner of Mo-Mentum Fitness
“Karena takes the time to understand the project's goals and audience and delivers a product that perfectly captures our voice and message. She’s an ideal choice for any copywriting project.”
— Roland Spongberg, President/CEO of WKS Restaurant Group
“Karena’s insights and unique voice are a huge boost to anybody looking for a facelift of any level! Her ideas were fresh and so creative.”
— Dave Regnier, Owner of Studio Regnier
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
Tonight’s Line-up
4 Blogs, 4 Emails
$1,400
Perfect for the vocal professional who has a solid client base but is looking to grow their business.
Consistent emails and newsletters keep your brand in front of clients who have already shown interest.
Emails offer the highest ROI, because they reach customers in their virtual living rooms.
Have a new product or service to launch? A series of sales emails is your best option.
4 Blogs
$1,000
Need to attract more ideal clients who are looking for your expertise? Blogs are perfect for the vocal professional who wants to reach a wider audience.
When future customers search for answers on Google, you’ll be the one providing them the valuable content they’re looking for.
Strategically placed SEO keywords position your content at the top of search results.
Inspiring, valuable content with a clear Call to Action can lead to more email sign-ups, engagement, and ultimately higher sales.
SEO Website Copy
$400 per page
(3 page minimum)
You deserve a website that finally showcases your voice. With strategically placed keywords, you show up in Google as the voice in your niche. Don’t settle for being the understudy!
Search Engine Optimization (SEO) will position your site as the authority in your field, sending it straight to the top of customer search results.
With engaging copy in your brand voice, each page on your site can lead clients to take further action, such as booking an appointment, joining your email list, or purchasing a product.
Portfolio
Blog post for Singing Revealed
Reworked blog post for Mo-Mentum Fitness that now includes a Call to Action and SEO keywords
“Your Menstrual Cycle — Understanding the Power of Your Lasso of Truth”
“Cooking for Newbies” Spec Piece
This copy sample uses the “Doubt to Confidence” emotion technique and is published on Medium.
“Sweet Success Bars” Spec Piece
This copy sample uses the “Sour Grapes to Vintage Wine” emotional technique and is published on Medium.
A Sound Idea
Feel like you’re bursting with ideas but never have enough time to implement them? You’re tired of the guilt and frustration that seep in because you haven’t had the time to work on things like:
leveling up your business, which you know you’re ready for
offering informative and valuable content to your clients
nurturing your email list
using SEO keywords on your website
regularly engaging with your current clients
I mean seriously, who has time for all that writing?
Fortunately, I do. When you work with a copywriter for performing arts professionals, the stress of coming up with the lyrics melts away — and what’s left is your tension-free life that vibrates as smoothly as a pair of well-hydrated vocal cords. I’m here to help your voice reach the back row and beyond.👏
Book a call with me today and let’s get your copy singing!
It’s time your clients hear YOUR voice.
Hearing how much you care is music to their ears.
Frequently Asked Questions
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Partnering with a copywriter means you sing farewell to the stress of marketing your business. You finally get to focus on what you love to do, rather than wasting precious time getting frustrated and overwhelmed with marketing tasks.
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Nope! Before either of us make any commitments, we need to ensure we’re a good fit. Giving you 15 minutes of my time is my gift to you.
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To get to know you and your marketing goals and needs, I’ll ask you questions such as the following:
👉What are your business goals for the next year?
👉Who is your ideal client?
👉What are your ideal client’s pain points?
👉What isn’t working with your current marketing?
👉What is working with your marketing?
Then I offer my recommendations to get your copy, marketing, and business humming like they should be!
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Within one business day, I email you a proposal with my recommendations. You let me know if you want to proceed, sign the contract, and submit a 50% deposit.
I offer a one-week turnaround to deliver your finished copy.
You look over the copy, pay the remaining 50% balance, and let me know if you’d like any edits. I offer one round of edits for free, which I deliver after final payment.
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Upon your acceptance of the proposal, you will be directed to pay for the project and sign the contract. I gladly offer two rounds of edits for free.
